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How do you market a product like Fencha?

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Fencha is a new company and we just love our product, but we’re not marketing guys. As we’ve been researching how to market Fencha, we came across this old TV ad for Folger’s instant coffee. Most definitely a lesson in how to not do it!

[embedyt] https://www.youtube.com/watch?v=TXf1yMhyw-w[/embedyt]